Last updated: September 30, 2025
LELA Sleep operates this shop and this website, including all related information, content, features, tools, products, and services, in order to provide you as a customer with a personalized shopping experience (the “Services”). LELA Sleep is powered by Shopify, which enables us to provide you with the Services. This Privacy Policy describes how we collect, use, or share personal data when you visit or use the website, make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our Terms and Conditions and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing, and disclosure of your personal data.
Please read this Privacy Policy carefully. By accessing or using any of the Services, you acknowledge that you have read this Privacy Policy and agree to the collection, use, and disclosure of your data as described herein.
What personal data do we collect or process?
When we use the term “personal data,” we refer to information that identifies you or another person, or that can reasonably be linked to you. Personal data does not include information collected anonymously or anonymized in such a way that it can no longer be linked to you. Depending on how you interact with the Services, where you live, and as permitted or required by law, we may collect or process the following categories of personal data, including inferences drawn from such data:
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Contact information including name, mailing address, billing address, shipping address, phone number, and e-mail address.
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Financial information including credit, debit, and account numbers, payment card details, financial account information, transaction details, payment method, payment confirmation, and other payment data.
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Account information including username, password, security questions, configurations, and settings.
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Transaction information including items you view, add to cart, add to a wishlist, purchase, return, exchange, or cancel, as well as your past transactions.
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Communications with us including the information you provide when you contact customer support.
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Device information including details about your device, browser, or network connection, IP address, and other unique identifiers.
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Usage information including how and when you interact with the Services or browse them.
Sources of personal data
We may collect personal data from the following sources:
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Directly from you: for example, when you create an account, access or use the Services, communicate with us, or otherwise provide your personal data.
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Automatically through the Services: for example, from your device, when you use our products or Services, when you visit our website, or through the use of cookies and similar technologies.
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From our service providers: for example, when we engage them to enable certain technologies, and they collect or process personal data on our behalf.
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From our partners and other third parties.
How do we use your personal data?
Depending on how you interact with us or which Services you use, we may use personal data for the following purposes:
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Providing, customizing, and improving the Services: this includes fulfilling our contract with you, processing payments, completing orders, storing your preferences, sending account-related notifications, maintaining your account, facilitating shipping, returns, and exchanges, allowing you to leave reviews, and creating a personalized shopping experience.
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Marketing and advertising: to send marketing communications by e-mail, SMS, or post, and to show you online advertising based on your purchases, browsing behavior, or interactions with the Services.
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Security and fraud prevention: to authenticate your account, ensure safe payments, detect or investigate fraud or malicious activity, protect public safety, and maintain the security of our Services.
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Communication: to provide customer support, respond to inquiries, and maintain our business relationship with you.
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Legal compliance: to comply with applicable laws, respond to legal proceedings or regulatory requests, investigate or enforce our terms and policies, or participate in disputes.
How do we share personal data?
We may share your personal data with third parties under certain circumstances and for legitimate purposes as described in this Privacy Policy, including:
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With Shopify and third-party providers who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).
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With business and marketing partners who provide marketing services or display advertisements to you. For example, we use Shopify to support personalized advertising services with third parties based on your online activities across different merchants and websites.
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With third parties when you instruct us or consent to sharing information, for example when using social media logins.
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Within our corporate group and affiliates.
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In connection with business transactions such as a merger or insolvency, to comply with legal obligations, or to protect our rights and those of other users.
Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal data about your access to and use of the Services to provide and improve them. Your data may also be shared with Shopify and third parties located outside your country of residence. We also use advanced Shopify features that may process personal data from your interactions with our shop, other merchants, and Shopify. In these cases, Shopify is responsible for processing your personal data, including responding to rights requests. For more information on how Shopify uses your personal data and your rights, please see Shopify’s Consumer Privacy Policy.
Third-party websites and links
The Services may contain links to third-party websites. We are not responsible for the privacy or security of such websites, nor for the accuracy of the information they provide. Please review their privacy and security policies before providing any data.
Children’s data
The Services are not intended for use by children. We do not knowingly collect personal data from minors under the age of consent in your jurisdiction. If you are a parent or guardian and believe your child has provided us with data, please contact us to request deletion.
Data security and retention
No security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” We recommend avoiding insecure channels for transmitting sensitive data.
The length of time we retain your personal data depends on whether we need it to manage your account, provide the Services, comply with legal obligations, resolve disputes, or enforce agreements.
Your rights
Depending on your residence, you may have certain rights over your personal data, such as the right to access, delete, correct, or transfer your data. If you reside in the UK or the EEA, you may also have rights to object to or restrict processing, and to withdraw consent where applicable.
You can exercise these rights via the Services or by contacting us using the details below. More information on how Shopify processes personal data and your rights can be found at https://privacy.shopify.com/en.
Complaints
If you have complaints about how we process your personal data, you may contact us directly or lodge a complaint with your local data protection authority. A list of EEA supervisory authorities can be found here.
International transfers
We may transfer, store, and process your personal data outside your country of residence. If we transfer data from the EEA or UK, we rely on approved transfer mechanisms such as the European Commission’s Standard Contractual Clauses or equivalent UK mechanisms, unless the destination country is deemed to provide adequate protection.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time for operational, legal, or regulatory reasons. We will post the updated version here, adjust the “Last updated” date accordingly, and make any legally required notifications.
Contact
If you have questions about this Privacy Policy or wish to exercise your rights, please contact us by phone at , by e-mail at info@lelasleep.de or by post at Blumenstraße 31, Bönnigheim, 74357, DE. For purposes of applicable data protection laws, we are the data controller of your personal data.
